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User-Generated Content Write For Us

User-Generated Content (UGC), also known as User Generated Content (UCC), is any form of content such as images, videos, text, and audio that has been posted by users on online platforms such as social media and wikis. Consumers create a product to disseminate information about products online or the companies that sell them.

User-generated content is used for various applications, including troubleshooting, news, entertainment, advertising, gossip, research, and more. It is an example of the democratization of content production and the rationalization of traditional media hierarchies. Therefore,  BBC launched the user-generated content platform for their websites in 2005. Time magazine named “You” Person of the year in 2006 to recognize the increased production of user-generated content on Web 2.0 platforms. CNN has also developed a similar user-generated content platform known as i Report.

There are other examples of news providers implementing similar protocols, especially in the aftermath of a disaster or terrorist attack. Social media users may provide critical content and eyewitness information that might otherwise not be available. By 2020, businesses will increasingly use user-generated content to promote their products, as it is seen as an inexpensive and credible way to increase branding and sales. With new media and technological opportunities such as low costs and low barriers to entry, the Internet provides a simple platform for creating and distributing user-generated content that enables the rapid dissemination of information after an event.

What is User Generated Content?

User-Generated Content (UGC) in English includes anything that users voluntarily create and upload to the Internet on specific platforms that allow it. This can be, for example, texts, comments, ratings, photographs, or graphics posted on blogs, social networks, e-shops, etc. And also,  Qualifying as user-generated content does not matter whether the contribution is confidential. And also, Themes or current themes, company, or brand.

User-generated content in marketing.

From a business perspective, user-generated content can be very valuable if positive. This content format solves the common problem of one-way communication, where a company sends information and users receive it. The content a user creates for a brand not only shows how the public perceives the brand or product but can also be very quickly used for advertising purposes. In fact, in many cases, it is even explicitly advertised, for example, through contests or promotions.

User-generated content: success stories

We’ve put together three successful examples of user-generated content to show how brands and companies encourage users to create content.

Starbucks: White Starbuck Mug

In 2014, US coffee chain Starbucks launched a competition in which customers were asked to decorate their mostly white glasses with motifs and send photos of them via Twitter or Instagram. Therefore, winner’s cup, chosen from 4,000 entrants, was sold in a limited edition after three weeks.

Coca-Cola: Share Coca-Cola

It was simple and effective: in 2011, Coca-Cola began printing names on bottles and cans as part of a campaign in Australia and then worldwide. The company also asked customers to take a photo with a bottle or can on their behalf and share it with incredible success on social media under the hashtag #ShareACoke. According to the company, as a result of the campaign, US sales rose more than two percent. The bottles mentioned can still ordered online today.

GoPro: an incentive for photographers and artists

Due to the nature of the product, GoPro a highly respected brand of user-generated content, and the company has benefited from this. And also, Camera advertisements are often based on shoppers’ videos. GoPro encourages photographers and other artists to use the product and sometimes provides cameras to use and create audiovisual content. This content then served as an advertising example of the quality of the product. This method is incredibly successful because buyers of this type of technology often research user-generated content before purchasing.

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