Web traffic is the heart of a brand on the Internet. Without it, it is possible that your audience will not get to know you and, as a consequence, you will not make the sales of your product or service as you would like.
For this reason, we consider traffic as the primary resource for digital visibility. We call web traffic all the reach, visits, and views of a website, page, or blog. In other words, it refers to the number of accesses that content receives on the Internet.
How people access and generate traffic for a particular site can vary. The most traditional and commonly known way is by searching for information on engines like Google.
But did you know that there are many other types of traffic generation? Next, we will show you what they are.
There are different sources and strategies to achieve a flow of visits on a web page.
Here you will see which ones you can work on in your Digital Marketing to increase your company’s visibility.
As we just mentioned, it is also possible to buy web traffic. This type of traffic occurs with the investment in ads, as in the Google Ads and Facebook Ads platforms. You may be wondering why someone would pay for traffic if it can achieve for free.
The answer is quite simple: while organic traffic requires Knowledge software to produce relevant and optimized content and time to build a consistent strategy, paid traffic is immediate and guaranteed.
In short, in paid traffic, you invest so that the public reaches your website – and not the other way around.
Some examples of paid campaigns are:
Referral traffic, from referral English, translates access originating from the mention of your page on other websites. So that you can understand it in practice, let’s think of an example.
Imagine you have a perfumery. A blog that produces content on the subject mentions your business and adds a link to your virtual store on a given day. In this case, all the accesses that come through this link will identify as referral traffic.
As you can see, this traffic works as a kind of indication and is quite essential to attract new users and show search engines that your website is relevant and valuable.
To improve Referral traffic, it is vital to carry out Link Building strategies, such as:
So far, we have mentioned the most relevant sources for the generation of web traffic, but we cannot fail to mention:
push notifications: messages sent by applications or websites that appear on the main screen, especially on mobile devices, and that can use to direct users to a specific link.
Forums and groups: interaction in Internet communities to attract users interested in your segment can occur within social networks or on channels such as Quora and Reddit.
Now that you know the primary sources of web traffic, it’s time to understand what actions you can take to optimize your access. Join us!
Suppose you want to take advantage of the full potential of organic traffic. In that case, you have to invest your time in a consistent Content Marketing strategy, which includes, among other things, choosing the ideal keywords for you to find on the web.
The keywords or keywords are the terms that people use to express the information they want to find on search engines. They are the basis of SEO ( Search Engine Optimization ) and the first step you must take within everything that this technique covers.
Choosing the most appropriate keywords will allow you to segment your content and adapt it to the interest of your Buyer Persona, thereby increasing your conversion opportunities.
Some tools that you can use to extract information and define your keywords are:
The factors that most influence web positioning and user retention on a page are its loading speed and easy and intuitive navigation.
For this, having a good hosting service to create, host, and manage the blog is the best way to go.
On the Internet, you find many services that offer this type of technical performance. Even here at Rock Content, we have Rock Stage. Our hosting service focus on WordPress.
And optimal navigation is directly related to the user experience (UX). This concept refers to designing attractive, practical, and easy interaction flows on a website.
UX involves, among other things:
Getting to the point: there is no magic formula for creating viral content.
However, some techniques allow you to develop the potential of your content so that you can encourage sharing on social networks and the generation of backlinks – fundamental factors to increase your web traffic.
Some ways to achieve this with viral content is by investing in:
Ads are great ways to generate web traffic, especially when you’re looking for quick results. But keep in mind that this will only be efficient if you plan your strategy and define clear goals.
This includes choosing the most appropriate channel, like Google Ads and Facebook Ads, for example. After all, you must advertise where the people you want to impact have access to your message to increase your chances of CTR.
You will also have to think about what your goal is:
Your brand needs to have a solid and coherent identity to promote your positioning in the market and create a relationship with the public.
On the Internet, that means doing brand management that transmits your value proposition through communication actions and creating positive experiences for users.
And why is this important for traffic? Because it is precisely this brand recognition that attracts direct traffic, that is, accesses that do not require specific sources.
To develop your Digital Branding, you can bet on:
Elaboration of Brand and Buyer Personas: semi-fictitious profiles that allow you to make clear how you should define your identity and how to work on their actions.
Definition of voice and tone: to determine the best way to express yourself and communicate with users.
Attractive visual identity: to distinguish yourself from the competition and attract consumers.
Visibility and specific channels: creating actions in the ideal place where your audience can see you.
Content production: to help the Buyer Persona’s pain, from recognizing the problem to the purchase decision.
Web traffic is essential for digital businesses since, without visitors, you will not have customers, and without customers, you will not generate sales.
But, as you could see in this post, some different sources and paths allow you to implement feasible and profitable actions to attract access to your website or blog.
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