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Starting a Business – Definition, 8 Things To Know Before, and More
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Starting a Business – Definition, 8 Things To Know Before, and More

Starting a Business Definition

Starting a business entails understanding and dealing with many issues—legal, financing, sales and marketing, intellectual property protection, liability protection, human resources, and more. But interest in entrepreneurship is at an all-time high.

And there have been spectacular success stories of early-stage startups growing to be multi-billion-dollar companies, such as Uber, Facebook, WhatsApp, Airbnb, and many others.

8 Things To Know Before Starting a Business

starting a business

Entrepreneurship can be a challenging game. Almost no college or university level education can prepare you for it. Most of the learning happens on the job.

When I started my first business way back in 2004, little did I expect the journey to be this brutal? Here are some lessons I wish I knew when I first started.

1. Money is Important but not Enough

  • Many entrepreneurs manage to raise capital early in the game, but money is not enough. A sound business model that generates consistent cash flows is essential.
  • Besides, you need people to implement your systems.

2. Focus on People and their Needs

  • Business is all about people. You can’t do it all by yourself. Focus on people, understand their needs, compensate them adequately, and invest in their training.
  • They may or may not stay with you, but it’s essential to train them continually.

3. The owner is Separate from his Business

  • It’s essential to separate yourself from your business and look at yourself as an employee and shareholder in your industry.
  • I’ve seen that many people struggle to differentiate their finances from that of their business.

4. Choose the Right Business for you

  • Sometimes, the difference between success and failure can be just choosing the right business for you.
  • There are times when no matter how much you try, things won’t work out because market conditions are not in your favour.
  • For example, most airlines in most countries have a profit margin of less than 2%, and most airlines, even though competent people run them, don’t make money.

5. Maintain a Strong work-life Balance

  • I see a lot of entrepreneurs spend 12 to 13 hours a day in their business. And they’ve been doing it for over 10 years.
  • This eventually causes them to burn out and become unproductive. When you start working fewer hours, you find ways to streamline your operations and get things done faster.
  • Nowadays, there are a lot of apps that can help you become more productive.

6. Start Saving Early

  • I was never really a big spender. However, I rarely bothered to save money early in my life.
  • If you start saving early, you can use your savings to invest in your business. Savings give you options.

7. Learn to Manage Debt Better or Stay out of it

  • Some entrepreneurs use debt to start a business. This can be very dangerous, especially if you are a first-time entrepreneur. A start-up is inherently very risky, especially if the business model is untested.
  • If the business fails, the business owner still needs to pay back debt because the business owner guarantees most obligations.
  • Some entrepreneurs use home loans and personal loans to start a business because interest rates on these loans are low.
  • However, be very careful, less optimistic, and make sure your debt is within manageable limits.

8. Find a Good Mentor

  • Having a good mentor is like parental guidance. You want someone to hold you accountable for your actions and provide advice through your journey.
  • But choose your mentor wisely. Ideally, it should be someone who has a strong track record of business success, believes in your idea, and is willing to give you honest feedback without worrying about protecting your feelings.


Starting a business can be very exciting. But it’s important to do your homework and take measured, meticulous steps. Start small and take incremental steps one day at a time.

Also Read: Marketplace – Definition, Basic, How to Publish, and More

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